IQ Roma servis

The Freedom Campaign

The spot for the Freedom campaign shows that anyone can be a hater regardless of age or education, who is let down by a wave of hate. The aim is to warn users of social networks that everyone is responsible for their statements, both in real life and on the Internet.

The big challenge for us was to be able to fit and tell the whole micro-story to the required length of twenty seconds. The cooperation took place on the basis of a meaningful topic – the awareness of the spread of hate through the Internet and the warning of social ignorance that even such behavior is punishable. Since the director Petr Kačírek has already worked with Roma culture, for example on the documentary Miri Fajta, it was natural for him to continue this collaboration.